In project, brand determines its physical attributes Launch new brand as early as we can and invest high advertisement then they can sell well soon. We can also retire or drop bad positioning brands.Drop brand that far from ideal spot as early as we can, so can save cost. We can launch a new brand close to ideal spot, spend high advertising, then can sell better than old brand which is far from ideal spot. Use the market research report to study competitors, their strategies, their spending on advertising, commercial team for each brand, their target segment, R&D investment…Īlso use market research to study each segment and check results of last round decisions.Go through all sections of report so that can find needed data quickly in later rounds.Ħ. Produce high in round 1, do not stock outįor round 1, it is important to gain good market share, so do produce high, 10% higher than demand.ĭo not lose potential sales and market share.Some inventory in round 1 is acceptable.Spend all your budget in round 1. When advertising every round/period, set perceptual objectives for the two attributesTry to bring brands close to the point.Ĥ. Find out the most important attributes in each segmentĮach segment has their focus on certain attribute.įor Sonite, this is Power and PriceFor Vodite, this is Connectivity and Price.Ĭheck the Conjoint Analysis report to find out important attributesAlso check positioning map to check the two most important factors Focus on the Ideal points This is the most important decision and tip.Open the Market Research Report to find positioning map.Find the position of each Brand.įind the competitors in each segment.Keep the products as close to ideal points as possible.Forecast ahead when build new projects in R&D**.**ģ. Gain as high market share as possible.Next round budget will be decided bases on this round result.Budget surplus will be carried to next round.The focus should be maximizing net profit margin.Need to balance advertising and profit margin.Ģ. Spending Budget in Round 1Įach team will have a certain budget to spend from round 1.
Research and Development (build the brands) Basic Markstrat Tips to Start and Win 1. Marketing Mix (advertising, production planning, pricing)īrand Portfolio (launch, drop, or modify brands) Winning team will be the one with higher sales, net profit, contribution margins, price share… depending of factors selected by professor. Round 1 starts with 2 products in Sonite, then each team can launch new brands in Vodite in later rounds. In each market, different consumer segments will prefer different product attributes (about five segments of consumers). Battery hours from 24 to 96, screen display scales from 4 to 40. Sonite and Vodites are produced with different physical attributes:Įach attribute has different scales, eg. The products are Sonite and Vodite (can be smart phone, laptop, tablet, or any consumer products). To start, after log in, your team will manage a company, and compete with other teams (play by class mates or by computers). To keep it simple, will limit each article in 1-2 pages. This is entry level winning guides and tips for Mark Strat.Īlso, key decisions and explanations for each period (round).
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Introduction and How to Win Markstrat (2018) Markstrat is a marketing strategy simulation used by over 500 academic institutions in undergraduate and MBA programs.
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MARK STRAT 2018 FREE PERSONAL SUPPORT FOR 2 ROUNDS Email: TIPS 2018 Markstrat Tips: It does not store any personal data.Marketing Strategy Simulation Game - FREE Winning Guides and Tips 2018
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